Professional Care, Professional Results
Today’s leather apparel is more distinctive, versatile and varied than it has ever been. Whether it is a classic all-leather coat or a multi-material leather trimmed accessory item, retailers need to be knowledgeable about the proper care and cleaning of the garments they sell in the face of an ever-more educated and value-conscience consumer public. The Professional Leather Cleaners Association is the place where retailers go for information and assistance regarding leather, suede and furs.
Value and durability - these are the keys to success in today’s retail market. This is especially true for leather, suede and fur. Consumers need to know that leather can be serviced and maintained. Because it is typically priced higher than textiles and man-made fabrics, retailers need to inform customers that with proper cleaning and maintenance leather will be long-lasting, durable and fashion- trend resistant.
Stand above the rest through excellent customer service. Each member of PLCA has at least 30 years of experience and can provide you with the information you need to succeed. And, because our members are located throughout North America, there is a PLCA company in your market area. Contact your nearest PLCA member and let them help you provide excellent customer service.
According to market research, the number one reason consumers don’t buy leather apparel is because they are afraid it is too hard to clean. Although hundreds of thousands of leather garments are successfully cleaned each year, this myth persists possibly because when problems do arise, it has been difficult to get a satisfactory resolution.
In the past, consumers were caught in a lengthy vicious cycle of finger pointing. The cleaner sent the dissatisfied customer back to the retailer, who in turn may have made an angry call to the manufacturer.These claims certainly diminished the desirability of owning a leather garment. The cleaner is ultimately the last salesperson to interface with your customer, and can perpetuate a positive or negative attitude about the garments you sell.
Our industry must improve customer satisfaction with our product if we want to increase our sales. If a problem occurs during the cleaning, we have to find a solution to keep the consumer happy.
This program was created to improve the consumer’s image of leather and increase the potential for industry sales by solving consumer complaints about cleaning in such a way that the consumer and the retailer he bought the garment from continue to feel good about leather, the manufacturer who made it, and the cleaner who serviced the garment.
Satisfying a cleaning customer eliminates complaints to the manufacturer!
We want to be your trusted source of information for the care and cleaning of your leather apparel.
As you know, a proper care label is important for consumers and for cleaners.
We recommend you to use a care label with the following mention: Clean by a Professional Leather Cleaner or Professionally Leather Clean Only.
Dry clean only is inaccurate. You must specify by Leather Specialist or Expert.
It means that only a Professional Leather Cleaner is equipped and properly trained to clean leathers and suedes. Reputable dry cleaners outsource their leather care services in order to get the best cleaning, ensure happy customers and avoid costly damage. Normal dry cleaning methods will remove essential oils, causing the leather to crack, fade and shrink. This is what we want to avoid.
Our team of skilled professional leather cleaners and dyers is ready to solve your problems.
We provide pre-testing for cleanability prior to manufacturing and our capability includes resolving problems that may have occurred in the manufacturing process.
Our in-plant technologies for cleaning suede and leather are most up-to-date and environmentally safe.
The PLCA guarantee the serviceability of your garment: